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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”
From the Publisher
Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.
Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy.
Testing Business Ideas: A Field Guide for Rapid Experimentation
Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.
The Invincible Company: How to Constantly Reinvent Your Organization
The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.